A full dealership signage package carrying one consistent brand across the lot and the street.
McCarthy Auto
Client
Minnesota
Location
Automotive
Industry
Completed
Status
Services and Signage Components Provided
Channel Letters
Monument Signage
Dealership Branding
Project Background and Goal
McCarthy Auto needed a signage package that carried one consistent brand across the lot, the building, and the street, so customers could recognize the dealership from every direction.
Challenges
A dealership site has a lot of moving parts: sightlines from the road, existing site lighting, and a lot that rarely slows down. The signage had to go up around an active business without disrupting day-to-day operations.
Design and Engineering
We designed a channel letter and monument signage package built around one consistent brand system, engineered to hold up to a high-traffic commercial lot.
Manufacturing and Fabrication
Channel letters and monument signage were fabricated in-house, so the same team that designed the package also built it, keeping the brand consistent across every piece.
Installation Approach
Our crews installed the full package on an active dealership lot, coordinating around business hours so McCarthy Auto stayed open and operating throughout the project.
Final Result and Impact
The finished package gives McCarthy Auto one consistent brand across the lot, the building, and the street: the kind of full, connected signage story we build every project around.
Project Pictures
Client Feedback
"Our new channel letters and monument sign completely changed how customers find us. The process was smooth from quote to install.."
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